Digital health – where’s the money in it?
Speaking of digital health, usually the term refers to services for remote interaction between patient and doctor, and gadgets for remote monitoring of vital signs. While it’s seen as useful and convenient, it is not considered to be an essential addition to the established healthcare structure. What are its growth prospects? What is driving the market’s development? How and why is it undergoing a transformation at present? An overview of the Russian market for digital health is useful firstly for startups planning to launch medical projects, as well as for investors looking at promising digital health projects to finance. Vladimir Kovalsky talks about the financial models and the pitfalls of the industry.