As Commercial Director at Marin Software, Marc Hoeft is responsible for clients’ successful adoption of the leading management and optimisation solution for pay-per-click online marketing campaigns. Before his current role, he worked for seven years on the agency side, consulting large branding and response clients in the field of search, social and affiliate marketing. Marc studied Engineering and holds an MBA from Stellenbosch University. He is a frequent speaker at large German conferences including SMX, dmexco, OMCap, SEO Campixx and Affiliate TactixX. In addition, he hosts the largest German podcast about paid search, called SEM FM, which since 2009 has been delivering monthly news, tips and tricks about PPC marketing.